The bridge between Europe and the U.S.A. has always been strong. To expand to the next level, your company needs the right message, the right image, and the right strategy to reach customers and partners in the U.S. and Canada.
Marketing and communication strategy
Brand management
Design
Digital media and web development
Social media
Content creation and editing
Communications and media relations
Copywriting
Video storytelling
Rebecca began working at The O’Connor Group as an intern in 2007 and was mentored during the early part of her career by Bill O’Connor, The O’Connor Group’s founder. She held positions of art director and vice president of creative before becoming co-owner of The O’Connor Group with Raki Wright in 2019.
Rebecca develops creative strategies, corporate identities, and integrated marketing communications campaigns for clients in an array of industries, including plastics manufacturing, medical manufacturing, economic development agencies, professional services, higher education, law, retirement communities, and others. As creative director, she serves as design principal and counsel to The O’Connor Group’s clients. Rebecca holds Bachelor’s degrees in both visual communication arts and communications with a focus in advertising.
As digital strategy director, Raki develops and executes digital marketing and branding strategies to help clients communicate more effectively on mobile, social, web, and other interactive platforms.
Raki is a graduate of the University of North Carolina at Chapel Hill, where she earned her Bachelor of Arts degree in communication studies. Her experience includes content marketing, social media marketing, email list building, analytics, and search engine optimization. Her client work includes social media management and web content development for clients in professional services, retail, restaurant, commercial services, and supply industries. As manager of The O’Connor Group’s analytics services, Raki is Google Analytics IQ Certified and also holds certification in Inbound Marketing from HubSpot’s Inbound Marketing University.
Mark has served a number of global companies as a consultant in creative development, marketing, branding and strategy. Most recently, Mark worked as Director of Marketing for Robertson Marketing Group, helping to manage and energize promotional programs for PepsiCo, Google, Cisco, Verizon, PricewaterhouseCoopers, and other global clients.
Mark has a history with The O’Connor Group, having served as Creative Director from 2006 to 2008. From his experience, he is very comfortable working closely with clients and translating their needs into “creative-speak” for the agency team. Having also traveled and assisted U.S.-based companies on the world stage, Mark is very excited to work with manufacturers and other companies bridge the distance between cultures.
Mark brings a varied background to his approach to writing and strategy. He currently lives on a small Virginia farm, and also worked as a producer and editor at a Los Angeles commercial production company, drawing on his Bachelor of Fine Arts degree in film production from Syracuse University.
Kyleigh Ortiz-Clark serves the O’Connor Group as graphic/UI designer. She graduated from Liberty University with a degree in graphic design, specializing in branding, typographic design, and photography. Kyleigh has a diversified background, with experience in publications, web design, and corporate branding. While at the O’Connor Group, she intends to expand into website design and to further her administrative and communicative skills.
From her home in Knoxville, Tennessee, she pursues learning new and varied skills and artforms. She has experience working with churches, global missions, and multilingual companies.
Imre and I like to compare notes on how the novel coronavirus is affecting life on our respective sides of the pond. In many ways, the German and the U.S. responses have not been that different, news reports to the contrary. Most importantly, Germans and Americans are both very hopeful business—and life—can return to normal soon.
The lockdown due to the corona crisis is almost over. Politicians, industry and the general public are all looking ahead to the future. Experts are publishing studies and giving recommendations for the “Post COVID 19” phase. The tasks for small and medium-sized enterprises (SME’s) focus on modernization, digitization, or even process optimization. In a nutshell:… Read more ►
The current corona crisis creates new challenges for all of us around the world. At present politicians are acting with limited scope and making decisions on a daily basis for the best possible control of the here and now. The recommendations for action and measures sometimes require major modifications to the attitudes and behavior of… Read more ►
In the world of German football, there is currently a much-heated discussion about the ousting of three deserving world champions from the national team by the trainer in the course of a reorganization. The former press officer of the German Football Association (DFB) recently criticized the fact that there was “no accompanying press conference”, and… Read more ►
