Don’t want to be an American idiom – How a common phrase conceals a great strategy | Mark Ching

Imre and I like to compare notes on how the novel coronavirus is affecting life on our respective sides of the pond. In many ways, the German and the U.S. responses have not been that different, news reports to the contrary. Most importantly, Germans and Americans are both very hopeful business—and life—can return to normal soon.

How active communication helps start-ups and SMEs in a crisis | Imre Szerdahelyi

The current corona crisis creates new challenges for all of us around the world. At present politicians are acting with limited scope and making decisions on a daily basis for the best possible control of the here and now. The recommendations for action and measures sometimes require major modifications to the attitudes and behavior of… Read more ►

How to manage change processes communicatively | Imre Szerdahelyi

In the world of German football, there is currently a much-heated discussion about the ousting of three deserving world champions from the national team by the trainer in the course of a reorganization. The former press officer of the German Football Association (DFB) recently criticized the fact that there was “no accompanying press conference”, and… Read more ►